In the News: Intersection of Sports and Music

Growth of sports, music events fuel tourism, economic impact in Frisco

On Thursday, April 27, the Frisco Chamber of Commerce held an Up Close event on the intersection of sports and arts at the Nack Theater in downtown Frisco’s Rail District. On the panel were Jason Young, chair of the Frisco Arts Foundation and local business owner, Cara Horn, manager of event booking with the Dallas Cowboys, Michelle Norris, cultural affairs manager with the City of Frisco, and moderator Josh Dill, director of sports and events with Visit Frisco.

Rick Rogers / Star Local Media

The Intersection of Music and Sports

With the Academy of Country Music awards ready to take the stage at the Ford Center in The Star on May 11, followed by the first major golf event to be held at the soon-to-be-opened PGA Frisco campus on Memorial Day weekend, the timing seemed right for the Frisco Chamber of Commerce to bring community members together to discuss “the intersection of music and sports” in its latest Up Close series.

Nearly 100 residents attended the panel discussion held at the Nack Theater in the Rail District of Frisco on Thursday, April 27, to hear from panelists Jason Young, chair of the Frisco Arts Foundation and local business owner; Cara Horn, manager of event booking with the Dallas Cowboys; Michelle Norris, cultural affairs manager with the City of Frisco; and moderator Josh Dill, director of sports and events with Visit Frisco.

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