In the News
On the wave of dozens of highlights showcasing Frisco’s recent achievements, Mayor Jeff Cheney announced a new branding initiative for the city at the June 28 State of the City Luncheon.
Frisco’s brand will be “a city of unrivaled performance,” Cheney said at the lunch, showcasing some promotional images that signified that message, such as shirts with the words “Unstoppable” and water bottles with the words “In the zone.”
“While it started as an [Economic Development Corp.] brand, I think this will permeate to the city of Frisco and all our departments, but ultimately we want it to permeate through all of you, as far as the culture that we’re building here in the city of Frisco,” Cheney said to those in attendance at the luncheon.
While the past year has signified change for the city, with the retirement announcement of Frisco’s first and only city manager George Purefoy, it has also been the busiest year the city has had, Cheney said.