Press Release: How the Deal Was Made: Frisco’s Performing Arts Center

Date: August 24, 2021

Contact: Karen Kim

Vice President, Marketing & Communications

Cell: (972) 900-9651

Frisco Chamber of Commerce – How the Deal Was Made: Frisco’s Performing Arts Center

 (Frisco, TX) The Frisco Chamber of Commerce is hosting a sold-out, in-person Luncheon and Panel Discussion on Tuesday, August 24, 2021, from 11:30 AM to 1:00 PM. The panel discussion will focus on the new Frisco Performing Arts Center, a public-private partnership between Frisco ISD, the City of Frisco, and HALL Group.

The event will be held at The Westin Stonebriar located at 1549 Legacy Drive, Frisco, Texas 75034. The panel discussion portion of the program begins at 12:15 PM and includes Dr. Mike Waldrip, Superintendent of Frisco ISD; Mayor Jeff Cheney, City of Frisco; and Donald Braun, President of the HALL Group. The discussion will be moderated by Tony Felker, President/CEO of the Frisco Chamber of Commerce.

“Public-Private Partnerships (P3’s) are not new for Frisco and this is an example of yet another innovative partnership in our city,” said Tony Felker. “The quest for a Performing Arts Center in Frisco has been evolving for literally decades and we look forward to discussing the details of the Performing Arts Center and why the timing is right to have this deal come together now.”

CoServ is the Presenting Sponsor of the August Luncheon and Panel Discussion. Other businesses sponsoring the event are Garfield Public Private – Innovator Sponsor; Audiosha, Texas Health Hospital Frisco, and Vanir – Visionary Sponsors; and AECOM Hunt, BGE, Baylor Scott & White – Centennial, Cheney Group, City of Frisco, CobbFendley, HALL Park, First United Bank, Frisco Association for the Arts, Frisco Economic Development Corporation, North Dallas Bank & Trust, Parkhill, PlainsCapital, RBFCU, The Projects Group, and Whitley Penn.


About the Frisco Chamber of Commerce

The Frisco Chamber of Commerce, a 5-Star Accredited Chamber of Commerce, is the “Voice of Business” and that consists of approximately 1,100 member businesses who provide goods and services to the growing, bustling economy in Frisco and the surrounding area. The mission of the Frisco Chamber of Commerce is to protect and promote commerce, through advocacy, resources, and connections. For more information, visit



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