Five Steps To Improve Your Email Marketing 

Close up of satisfied businesswoman answering email

Use these tips to improve your email campaigns

Email marketing is a vital part of most business marketing strategies. However, if you want to be effective at email marketing, there are some things you need to make sure you do. Below are five simple tips that can help make your email marketing more effective.

Know your audience

It’s important to know who will be receiving your emails before you even begin writing them. You want to make sure the content is relevant and valuable for them, not just because they signed up for it, so make sure you have a good idea of who they are before you begin creating content.

Write a good subject line

Email marketing is a great way to communicate with your audience in a highly personal way. But writing subject lines that grab your recipients’ attention can be challenging. Keep it short and sweet. Keep your subject lines between 5-10 words, and write in clear, concise language that’s easy for your readers to understand.

Focus on what’s in it for them. Your readers are busy people with lots of different things competing for their attention, so make sure you tell them precisely what they’ll get out of opening your email before they even open it!

Address their problems or concerns directly. Write about something relevant to them, especially if you’re sending an email blast or newsletter that’s not personalized specifically for each recipient.

Make sure they know who you are! If you don’t have an established relationship with your reader, include your name and company name in the subject line so they know who the message is from immediately without having to open it first.

You also need great headlines

Once your emails are opened, the headlines are the first thing people see. Your headline is so crucial because it’s a chance to make a big impression and get them excited about what you have to say.

Try using a question that makes people wonder what the answer is (or why you’re asking). For example: “Are the best salespeople born or made?”

Use an action word in your headline to get them thinking about what they can do with your product or service. For example: “How to [action].”

Use numbers in your headline because they’re eye-catching and give readers an idea of how big or small something is. For example: “[number] ways to [action].”

Focus on benefits, not features

When you’re writing your email, it can be tempting to focus on your product’s features. But don’t forget: the benefits of your product are what matters most to your customers.

Here’s how you can sell with benefits, not features:

First, make sure you have a clear understanding of what each feature does and how it helps the user.

Next, list the top three benefits for each feature. For example, if your product has an impressive battery life, you could say that “this product will last all day long without needing a charge.”

Finally, write a paragraph that highlights the top three benefits of your product. Use as many details as possible to describe these benefits in an engaging way.

Hands of contemporary female manager of online shop with touchscreen

Don't forget the call to action - CTA

Call to actions are one of the most powerful tools you can use in your marketing emails. They help you get people to take action and make decisions, which is what you need in order to move them to the next step.

When someone opens your email, they’re likely not ready to sign up or buy your product or service at that moment. They may be looking for information or maybe even just browsing. If they don’t know what you want them to do next, whether signing up for a webinar or scheduling a sales call, they may close the email without taking any action.

Using call to actions in your emails makes it clear what you want from the reader. This helps them understand how they can benefit from continuing on with your message and how they’ll be able to get what they want from it (like more information or a discount).


Improving your email marketing efforts doesn’t have to be complicated. Email marketing, done properly, can bring you an enormous amount of business and help your company build a loyal following.

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