UP CLOSE Series

What did it take for the Dallas-Frisco-Fort Worth region (DFFW) to earn nine matches (more than any other city,) and what does the FIFA World Cup mean for our business community? A visiting team staying locally and practicing at Toyota Stadium? Sold-out hotel rooms for a 300-mile radius? Soccer enthusists visiting our area attactions? Visitors from around the world staying in our hotels, dining in our restaurants, and shopping in our retail locations?

If your business wants to learn more about FIFA World Cup 2026, its regional impact, and how to start preparing now, you’ll want to be in the room to hear from our solid line-up of sports experts, including Gina Miller – Vice President of Media and Communication at FC Dallas; Dan Hunt, President of FC Dallas; Monica Paul, Executive Director of the Dallas Sports Commission; and Josh Dill, Director of Sports & Events at Visit Frisco.

Dallas is one of 16 host cities for the 2026 World Cup, with 80 matches scheduled across the U.S., Canada, and Mexico. The 2026 World Cup is estimated to produce more than $400 million in economic impact on the Dallas-Frisco-Fort Worth region (equivalent to 9 Super Bowls) and will create approximately more than 3,000 temporary jobs in the DFFW region.

Are you ready for this?