A Transformative Journey
The Frisco Chamber of Commerce recently hosted one of its most innovative initiatives, marking its fourth successful year of organizing the Leadership Exchange Trip. This trip is a transformative journey that unites City and community leaders, offering them a unique platform to gain insights from thriving communities or regions that Frisco can learn from.
The picturesque City of Fort Collins, Colorado, famed for its robust growth and community collaborations, was the destination this year. The City mirrors Frisco’s dynamic growth trajectory and has gracefully tackled challenges like those Frisco is navigating.
Fort Collins stands out with its walkable downtown, adorned with an eclectic mix of architectural elegance and contemporary designs. The City has a performing arts center and is full of arts and cultural richness. In addition, Fort Collins has also created many solutions for attainable housing, education, and workforce issues.
In September 2023, 47 Frisco city and community leaders embarked on this journey to Fort Collins, with a stop at the iconic Dairy Block and McGregor Square in Denver. The itinerary, packed with tours and insightful panel discussions, promised and delivered a wealth of knowledge tailored for the continuous evolution of Frisco.
Themes of downtown redevelopment, inventive workforce solutions, cultural enrichment, identity, and unyielding collaboration surfaced as the key takeaways. These insights, garnered from various sessions and intimate dialogues, were not left in the conference rooms of Fort Collins. The delegates reconvened over a follow-up breakfast in Frisco that facilitated a deeper dive into these key takeaways and converted them into actionable items. These strategic discussions will soon be documented in a white paper by the Frisco Chamber of Commerce, sharing practical, actionable strategies for the community’s continued development.
But beyond the structured learning and scheduled tours, the essence of these annual trips lies in the unscripted moments. The spontaneous dialogues and organic relationships that blossom amidst such diversity of thought and experience are the hidden gems of these trips.
Tom Walker, CFO of the Dallas Cowboys and a member of this year’s delegation, articulated this sentiment well. “As a member of the Frisco business community, the time with the City staff and leadership was invaluable in understanding the City’s priorities and goals. The time with other business and community leaders was just as important in helping strengthen our ties in the City.”
Business owner Brian Wysong, Co-founder of Tumbleweed TexStyles, echoed these sentiments. “The takeaway that I enjoyed most is seeing and experiencing the passion, love, and commitment the leaders from Frisco, from various backgrounds and connections to the City, had. It is evident that our leaders are driven to make Frisco the absolute best place to live, work, play, and visit,” Wysong shared.
The value of these annual Leadership Exchange Trips is undeniable to city and community leaders. The anticipatory buzz for the 2024 journey is already in the air, promising yet another chapter of shared learning, enduring partnerships, and the unwavering commitment to being a world-class city.